Oberon Entertainment is pleased to announce that as of January 27, 2004, FULL RIDE is in North American DVD/VHS home video distribution.  The marketing campaign will begin with placing the film in all major rental outlets (Hollywood Video, Blockbuster, etc.) and will be available for sale at $24.99.  As traditionally done, after the initial rental outlet release, the $24.99 retail price will be reduced for sell-through at retail stores across the United States and Canada.

FULL RIDE’s home video distributor, Ardustry Home Entertainment, is a new force in the distribution of quality entertainment to home video/DVD, broadcast, satellite and cable television markets worldwide. After only a few months since its launch, Ardustry Home Entertainment boasts an impressive portfolio of nearly 200 quality theatricals in all major categories, as well as over 4,000 hours of television programming for television, cable and home video/DVD distribution markets worldwide. 

The key behind Ardustry’s rapid rise to prominence is its stellar management team of recognized industry professionals, led by Chief Executive Officer Cheryl A. Freeman.  With over 15 years experience in home video and television, Freeman has served in senior-level roles with several high-profile independent entertainment leaders prior to joining Ardustry. 

Freeman is enthusiastic about FULL RIDE both artistically and for its commercial potential.  She also states that this assessment does not include the possible benefits from the additional exposure and popularity of FULL RIDE’s star Riley Smith.  Freeman says, “We have high hopes for FULL RIDE both because it is a good film and because more importantly, Riley Smith has a very loyal and enthusiastic fan base that should continue to increase.”

Riley was a featured player for the first eight episodes of the hit FOX show “24.”  He played the carrier of a terrorist planted deadly virus that may destroy LA making him a central focus of the show.  He is alternating filming “24” with an even bigger feature film where he is the romantic lead opposite the Olsen Twins in their first theatrical feature film New York Minute.  Riley’s major role opposite Cuba Gooding, Jr. and Ed Harris in Radio has put him in the media spotlight.   He is in the midst of dozens of national magazine and TV interviews where he has agreed to plug FULL RIDE whenever possible.